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Filename: drivers/Session_files_driver.php
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Filename: drivers/Session_files_driver.php
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Filename: drivers/Session_files_driver.php
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Filename: drivers/Session_files_driver.php
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Filename: drivers/Session_files_driver.php
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File: /www/wwwroot/Art/application/controllers/Detail.php
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File: /www/wwwroot/Art/application/controllers/Detail.php
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手游收入指标名词解——ARPU ARPPU-文章详情-小白的笔记本
手游收入指标名词解——ARPU ARPPU
作者：小白鱼鱼 来源：转载 发布：2016-12-07 阅读：1756
原文地址：http://shouji.tgbus.com/view/167479/
如需转载此文，请注明原文转载地址，以尊重原创人员！
标签：ARPU,ARPPU
导读： 在阅读一些游戏数据分析类文章，或者产业类资讯时，你也许常见到这些词——ARPU、ARPPU、LTV等等。这些字母缩写都代表什么意思？它们和手游收入又有何相关？为什么无论游戏的开发商还是运营发行，都很关注它们呢？下面我们就对这些相关专业名词进行一个小盘点。
DNU（Daily New Users）： 每日游戏中的新登入用户数量AU（Active Users）： 活跃用户，统计周期内，登录过游戏的用户数DAU(日活跃用户) ，WAU(周活跃用户) ,MAU(月活跃用户) 等。PU ( Paying User）： 付费用户
APA（Active Payment Account） ：活跃付费用户数ARPU(Average Revenue Per User) ： 平均每用户收入，即可通过 总收入/AU 计算得出。
ARPPU (Average Revenue Per Paying User)： 平均每付费用户收入，可通过 总收入/APA 计算得出。
PUR(Pay User Rate)： 付费比率，可通过 APA/AU 计算得出。
LTV(Lift Time Value)： 生命周期价值，即平均一个用户在首次登录游戏到最后一次登录游戏内，为该游戏创造的收入总计
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